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Tuesday, Nov 29, 2022
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Applebee’s Launches Wood-Fired Salads

Applebee’s Neighborhood Grill & Bar has launched a line of wood-fired grill salads, the company announced Tuesday. Applebee’s, a subsidiary of restaurant holding company DineEquity Inc. in Glendale, began a $75 million rebranding campaign last month that included the installation of wood-fired grills at its U.S. locations. The new salads will highlight the wood-cooked flavor by incorporating steak, shrimp and chicken prepared on the grills. The salads have a menu price of $8.99. “Our new Wood Fired Grill salads truly stand out and offer our guests an unexpected salad that has all the best flavors of summer,” Cammie Spillyards-Schaefer, vice president and executive chef at Applebee’s, said in a statement. DineEquity shares on Tuesday closed up 19 cents or a fraction of 1 percent to $84.23 on the New York Stock Exchange.

Joel Russel
Joel Russel
Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.
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