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Friday, Dec 1, 2023

IHOP Partners with Universal Pictures for Grinch-Themed Menu

IHOP has unveiled a holiday menu based on Universal Pictures’ new film “The Grinch,” the restaurant’s Glendale-based parent company Dine Brands Global Inc. announced Monday. Universal Pictures is a subsidiary of NBCUniversal in Universal City. The menu includes Whoville-inspired dishes such as Grinch’s Green Pancakes and Minty Who Hot Chocolate. The promotion is the latest in a series of marketing campaigns that New York-based advertising agency Droga5 has created for IHOP. Droga5 was behind the restaurant’s headline-grabbing “IHOb” promotion, in which IHOP temporarily changed its name and branding to introduce a line of burgers. The promotion will last through Dec. 31. Shares of Dine Brands fell $2.49, or 3 percent, to Monday close at $76.81 on the New York Stock Exchange.

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