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Tuesday, Aug 9, 2022
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Nurturing Indie Movies’ Shelf Life

Ryan Kugler has made a living selling movies at bottom-of-the-barrel prices. His new book hopes to teach budding filmmakers to sell their work at a better price point. Kugler, 38, is president of DVA Inc., a Burbank company that liquidates slow selling DVDs and Blu-Ray discs at e-commerce sites and discount retailers. “People always come to me and say, ‘You distribute movies to Wal-Mart. How do I get my movie on the shelf?’” he said. “Also, I have seen a lot of bombs, so I know what works and what doesn’t.” The book, “How to Plan, Produce and Distribute Your Independent Film,” was co-authored by Eric Sherman, who has written several other Hollywood how-to books. The cover features a picture of a VHS video cassette, the first medium that allowed filmmakers to get their movies directly to consumers without a theater screening. Chapters in the book cover choosing a distributor and how to get a movie into stores. And in recognition of industry changes, it also discusses digital downloads and self-distribution. Kugler said a publisher gave him an advance and agreed to publish the book but then rejected the manuscript. So the authors self-published it both on paper and in electronic formats. So far, though, it hasn’t exactly set publishing records. It ranked No. 1,215,514 this month on the Amazon where it retails for the full price of $19.99. – Joel Russell

Joel Russel
Joel Russel
Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.
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