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San Fernando
Monday, Aug 15, 2022
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Google Puts Local Firm on Maps

If you want a peek inside a San Fernando Valley business, you can find it now at Google Maps. Google Inc. has a business photo program that enables companies to post 360-degree interior and exterior photos. The Mountain View company started the program in 2010, but it had limited geographic reach and the images were hard to find. The company upgraded its display technology in September. To participate in the Google Business Photos, a company must hire a Google-approved photographer to take 360-degree panoramic photos. The photographers are local freelancers who set their own prices, but Google doesn’t charge for uploading the images to its server. “Our goal is to create the most comprehensive, accurate and easy-to-use maps possible,” said a Google spokeswoman. “Google Business Photos enables people to see inside a restaurant or shop before they visit, giving them a sense of what they can expect when they walk through the door.” One local company that put itself on display is Active Appliances Inc. The Van Nuys company’s photo features a large clean room with several workers at desks. The company, which declined to be interviewed, issued a press release announcing its participation in the service. “Many people search for an appliance repair company, but in the past were not able to evaluate the size, credentials and legitimacy of the company they were calling,” the statement said. “Many one-man operations will pretend to be a large company and deceive consumers by lying on the phone.” Google Maps visitors can access the photos by dragging the orange “pegman” icon over a map. Orange dots on the map will identify businesses with 360-degree images. Drag and drop the pegman on a dot to view the photos. – Joel Russell

Joel Russel
Joel Russel
Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.
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