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Tuesday, Mar 5, 2024

Ben Group Rebrands

Ben Group, a marketing agency, has rebranded as Benlabs.

Using machine learning and AI, Sherman Oaks-based Benlabs works with brands and creators to reach consumers. These technologies also enable creators and brands to capitalize on the decentralization of media and content platforms as well as stay up to date on evolving content and privacy regulations.

The company makes it revenues through products like TubeBuddy, a YouTube optimization service that helps content creators increase viewership and subscriptions by improving their search engine optimization. The price ranges from the pro plan ($5.99 a month) to its legend plan ($29.99 amonth). It also offers bundle pricing for larger companies.

Founded in 2016, Benlabs uses insights from raw images, video, audio and text to build consumer-predictive models using machine learning and AI. These models give brands and creators the ability to know where and how to best devote their marketing and advertising methods and spending.

The company’s clients include Microsoft, General Motors and Frito-Lay.

Hannah Madans Welk
Hannah Madans Welk
Hannah Madans Welk is Interim Editor at the Los Angeles Business Journal and the Inside The Valley. She previously covered real estate for the Los Angeles Business Journal. She has done work with publications including The Orange County Register, The Real Deal and doityourself.com.

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