85.7 F
San Fernando
Saturday, Mar 2, 2024

Sada Systems, Under New Owner, to Stay in NoHo

Cloud services provider Sada Systems Inc. has been acquired by Insight Enterprises Inc. in a $410 million deal. Sada, which is based in North Hollywood, was previously owned by technology company Verse Holdco Inc. The deal closed at the beginning of November; Sada’s 850 employees will join Insight’s team.

Sada is one of the largest global Google Cloud Platform partners and works with companies including AccuWeather Inc. and Evite to provide services including security, cloud migration, data analytics, location intelligence, machine learning and application development.

Sada is the No. 8 firm on the Business Journal’s Largest Private Companies list and posted $1.03 billion in revenue and about $251 million in gross sales in 2022.

“We bring to Insight both a strong technical and service reputation within the Google Cloud ecosystem and deep expertise in the Google Cloud portfolio of solutions,” Sada Chief Executive Tony Safoian said in a statement. “Insight’s resources, global client base and broad technology partnerships will allow us to expand faster into new markets and bring the power of Google Cloud to even more clients.”

Sada, which also operates offices in the United Kingdom, Armenia and India, will remain headquartered in North Hollywood. The company will operate as a separate entity under Insight with Safoian at its helm, but will now do business as Sada, An Insight Company.

In a letter to investors, Insight said that the acquisition would help the company increase its cloud and digital services profits, better serve customers and increase its service-delivery capabilities, particularly in India. Insight, which reported $10.4 billion in net sales in 2022, said it expects Sada will add between $50 and $60 million to Insight’s earnings before interest, taxes, depreciation and amortization this year.

“Sada’s partnership with Google Cloud will enhance our ability to serve clients who operate across multiple clouds and accelerate adoption of widely sought-after technologies like generative artificial intelligence,” Dee Burger, president of Insight North America, said in a statement. “With this acquisition, we are taking a significant step forward to becoming the leading Solutions Integrator, focused on the most critical segments of market growth – cloud, data, AI, cybersecurity and edge.”

Hannah Madans Welk
Hannah Madans Welk
Hannah Madans Welk is Interim Editor at the Los Angeles Business Journal and the Inside The Valley. She previously covered real estate for the Los Angeles Business Journal. She has done work with publications including The Orange County Register, The Real Deal and doityourself.com.

Featured Articles

Related Articles