Xsolla, a video game commerce company based in Sherman Oaks, has announced new features to help mobile game developers stay ahead in a continuously evolving industry. With more than 28 billion mobile game downloads in the first half of 2022, developers continuously seek ways to improve the mobile experience for their players and augment their monetization strategies.
Xsolla provides more opportunities for mobile game developers to improve their marketing efforts and engage users directly. The updated web shop lets sellers offer expanded bundles, build personalized storefronts, and run global promotions.
“Xsolla is committed to providing best-in-class services and support for mobile game developers worldwide to help them reach more players in more geographies,” Chris Hewish, president of Xsolla, said in a statement. “As the mobile gaming industry evolves, we are staying ahead of the curve by offering unique features to our mobile solution that help our partners connect with consumers and market to them directly at a lower cost per transaction.”
Bundles could include game keys, in-game items, or virtual currencies designed to add value to players and incentivize larger purchases in the same transaction. Developers can now customize their online store for each user and provide a personalized experience based on their preferences. The new promotion feature expands on existing tools to allow mobile developers to offer targeted promotions based on user behavior, preferences, and geography. This is aimed to deliver the player more personally compelling offers and increase digital purchases, according to the company.
Also included in the newest updates, “Xsolla Multi-Platform Publishing” helps mobile games reach their cross-platform goals and generate more monetization opportunities. The company stated that by bringing mobile games to new platforms, developers can grow their revenue potential by monetizing them in new geographies. A larger set of payment options is more likely to convert non-paying players into paying ones.
The goal is for developers to be able to increase awareness among players who prefer to play PC and web games, and to convert existing gamers into paying customers.
“We all see how the mobile gaming landscape has dramatically changed, and we can confidently say that it’s the beginning of a new era,” said Anton Zelenin, Xsolla global head for commerce, in a release. “Our mobile partners considering porting their game to web and PC will now have a full set of tools to manage authentication, payments, inventory, and launcher to help them build a legitimate direct-to-customer strategy.”