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Wednesday, Aug 10, 2022
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Princess Cruises Launches First International Advertising Campaign

Princess Cruises launched its first advertising campaign written and produced specifically for Asia and emerging markets on Wednesday. Titled “Princessa,” the campaign includes a 2:30 short film, 30-second television and online spots, and a dynamically translated website. The film centers on a girl whose grandfather tells her a story about traveling the world. The Santa Clarita-based cruise line hopes the campaign will promote its Alaska cruises. “We’re proud to have homeported in Asia since 2013, growing to be the number one cruise line in markets like Japan, Taiwan, and China,” Ryan Barton, Princess’ international marketing director said in a statement. “‘Princessa’ marks the first campaign created uniquely for our international and emerging markets, highlighting our global fly-and-cruise destinations. Princess Cruises is a global destination leader, and through this touching multi-generational story, we see destinations come to life through the eyes of a little girl.”

Joel Russel
Joel Russel
Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.
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