Advertising and marketing firm Mile 9 has been chosen as the agency of record by Omni Specialty Packaging, a petroleum product design and manufacturing company. The multi-year agreement will have Calabasas-based Mile 9 handling brand and creative strategy development and trade, retail and consumer marketing support for Omni and it Pure Guard brand, both in North America and internationally. Mile 9 will build on the momentum Omni has experienced the past few years as the company has grown, said the firm’s President and Creative Director Jeff Smaul. “We are thrilled that they have selected us as their agency partner to help them promote and differentiate OSP and Pure Guard in the marketplace,” Smaul said in a prepared statement. Core aspects of the campaign will include brand strategy development, and the creation of sales and marketing communication materials while revamping each brand’s online and trade show presence. Mark R. Madler
