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Wednesday, Sep 27, 2023

Cherokee Expands into Indonesia

Cherokee Inc. apparel is now being sold in Indonesia as the Van Nuys company continues its international expansion. The company announced on Monday that the Cherokee brand is available at SOGO and SEIBU department stores, two chains owned by PT Mitra Adiperkasa Tbk of Jakarta, a major Indonesian retailer. The company is conducting a multi-faceted marketing campaign for the new outlets, which includes custom in-store fixtures, along with newsletters, flyers, posters and social media. Cherokee boys, girls and baby clothes are being sold at the locations “The launch of our children and baby collections fully harnesses Cherokee’s 360 degree approach, leveraging our in-house design and marketing experts to bring to life exclusive, custom in-store renderings and displays made specifically for SOGO and SEIBU shoppers,” said Cherokee Chief Executive Henry Stupp, in a prepared statement. Mitra Adiperkasa operates over 1,400 retail outlets throughout 52 Indonesian cities. In June, Cherokee announced that it was selling a collection of men’s, women’s and children’s clothing at 48 Max stores in the United Arab Emirates, Kingdom of Saudi Arabia and Kuwait. Cherokee designed the collection after entering a partnership last summer with Max owner Landmark Group of Dubai, which has 1,500 outlets in the Middle East, India and Africa. The company also has expanded into China. Shares of Cherokee lost 35 cents, or nearly 3 percent, to close at $12.86 on the Nasdaq.

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