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Friday, Dec 1, 2023

Corbis to Buy Product Placement Firm NMA Group

Norm Marshall & Associates (NMA Group), the Sun Valley firm known for its creative placement of products in movies and popular television shows, is being acquired by Corbis, the digital media licensing firm owned by Microsoft founder Bill Gates. NMA will become part of GreenLight, the global media licensing consultancy and entertainment division of Corbis. Terms of the deal were not disclosed. Mark Owens of NMA will lead the newly combined NMA and GreenLight entities. NMA Group was established in 1979 and is a leading entertainment marketing agency with clients that include General Motors, Puma, Heineken, and Xbox “With the entertainment industry rapidly shifting toward digital and interactive distribution, Corbis’ global footprint and existing relationships in the entertainment and creative industries will allow us to expand our services, increase our global reach and accelerate growth,” Norm Marshall, CEO and founder of NMA Group, said in a statement. The NMA acquisition is the second made by Corbis in six months. In July, 2011, Corbis acquired Splash News, which specializes in providing celebrity photographs to media outlets such as People magazine and TMZ. Corbis is a leading digital media company that licenses intellectual property rights to photographs, music and public personalities.

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