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Glendale Radio Station Employee Fired in Scandal

A Glendale music radio station has fired an employee who allegedly manipulated its ratings and has caused Nielsen to delay and review its data for the Los Angeles market, according to media reports on Monday. Nielsen Holdings N.V. is revising its ratings for April and delaying the release of its May ratings for Los Angeles stations because of the actions of the unidentified employee at KSCA-FM (101.9.) KSCA is owned by Univision Radio, a division of Univision Communications Inc., in New York. Nielsen said on Monday that the employee misrepresented himself to become part of a sample audience and reported that he had been listening to KSCA, according to a story from the Associated Press. The Los Angeles Times reported that the employee was a programming executive and that his manipulating the ratings extended back at least a year. Radio stations use Nielsen ratings to set advertising rates. When contacted by Nielsen, Univision began an investigation and fired the executive based on its findings, Univision Radio President Jose Valle said. “We are cooperating fully with Nielsen,” Valle said in a prepared statement. “A radio station employee being related to a Nielsen participant seriously undermines the industry and is unacceptable.” Radio station executives have been questioning April’s ratings for some anomalies, including KSCA, which plays regional Mexican music, jumping past four stations to win the important morning drive-time slot.

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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