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Legal Zoom Partners With Sam’s Club

Call it a twist in the rivalry between Internet vendors and brick-and-mortar retailers. A strategic alliance between LegalZoom.com Inc. and Sam’s Club will merge online and in-store marketing strategies to sell legal services to small business owners. Under terms of the deal, announced Oct. 23 by the Glendale legal document company, members of the warehouse store owned by Wal-Mart Stores Inc. can buy a $299 package of legal documents, as well as discounts on other services. But for now, don’t expect to see a three-piece-suit attorney greeting you at the door at Sam’s Club. The offer is run online through the web page SamsClub.com/legal, although the customer service desk can answer questions about the program, officially named Sam’s Club Legal Solutions powered by LegalZoom. However, MiKaela Wardlaw Lemmon, vice president of member services at Sam’s Club, based in Bentonville, Ark., said the main challenge for the project is customer awareness, and she plans to have banners and potentially people in stores to sell it. “We want to leverage the brick-and-mortar experience, and there will be plenty of ways to learn about LegalZoom online and in the store,” she said, “That doesn’t mean we will do it tomorrow.” Read the full story in the Nov. 17 issue of the San Fernando Valley Business Journal.

Joel Russel
Joel Russel
Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.

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