Multimedia software developer Nero Inc. redesigned the packaging of its Nero 12 products with the help of Woodland Hills advertising firm Glyphix. Glyphix conceived a box design using angled stripes of varying color and size that makes it stand out on a store shelf and contrast to competing software, company representatives said. “They gave our flagship products a contemporary new look that is strikingly bold, yet still completely in line with where we’ve been before,” said Paul Breton, spokesman for Glendale-based Nero, in a prepared statement. Nero created the standard and premium versions of Nero 12 for streaming photos, video and music playlists to TV sets, video game systems, and mobile and tablet devices. The box for the standard version of Nero 12 uses multi-colored stripes while the premium version was designed just the opposite – varying density ink stripes printed on a chrome metallic box. “Designing an entirely new look for a project as large and far-reaching as a Nero suite launch was both exciting and daunting”, said Glyphix Creative Director Brad Wilder in a prepared statement. “To that end, we made sure that the prospective buyer could quickly understand both the scope of the software and also the benefits and differences from both competition and the previous Nero suites.”
