Signature Card Services has rebranded itself as Signature Payments to better reflect the company’s shift to a more technology-oriented, omni-channel platform serving the merchant payment market. The Burbank credit card payment processing company said the rebrand includes a new website. Charles Hogan, president of Signature Payments, said that flexibility and accessibility are at the core of the rebrand. The company’s offerings have evolved since it was founded in 1997 and he wanted its brand to reflect that growth, he added. “Our new brand demonstrates how our company has advanced from a card processor to a solutions-oriented, consultative SaaS (software as a service) business with API (application programming interface) solutions for developers to quickly and easily create powerful applications,” Hogan said in a statement. Signature Payments has provided payment solutions to merchants in numerous industries, from small businesses and special-risk merchants to multi-national retailers and technology partners, with a focus on customizable technology.