Westlake Village-based ValueClick Media, the ad targeting division of ValueClick Inc., announced the opening of two new offices today, one in Minneapolis, Minn., and one in Phoenix, Ariz., as part of a plan to position itself to go after large retailers such as Target and Best Buy. ValueClick is aiming to take a piece of what eMarketer calls a $1 billion online and $300 million mobile marketing opportunity in Minneapolis. The expansion in Phoenix will take ValueClick into the Southwest market. Phoenix alone represents an $800 million online market, according to figures cited by the company with Fortune 500 companies such as US Airways, Petsmart and University of Phoenix. The Minneapolis office will be led by Jeff Zoss, formerly of MyPoints and CoolSavings. “Minneapolis is a key market for interactive media with a wealth of retail clients and a strong interactive agency presence,” Zoss said in written statement. Phoenix will be led by Brenda Sitzman, a Phoenix native. Prior to her coming on board with ValueClick this year, Sitzman served as a digital account executive with Belo Corp., servicing the Phoenix market through AZFAmily.com. “I am thrilled to be a part of ValueClick Media,” Sitzman said in a written statement. “Arizona is a continually growing digital market and I am so happy that ValueClick has recognized this and placed a dedicated in-market rep here in Phoenix.” ValueClick reported $16.9 million in net income for the second quarter ended June 30, up 40 percent from $12.0 million in the year ago quarter. Judy Temes
